tag:blogger.com,1999:blog-4707231452261162882011-04-22T03:41:48.295+02:00inVodkaPravdanoreply@blogger.comBlogger51100tag:blogger.com,1999:blog-470723145226116288.post-73797095261659923182007-12-11T10:30:00.000+01:002007-12-11T16:27:58.348+01:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_mkVCk8L72fI/R15ggEEdaMI/AAAAAAAAAGA/Mo5TgogMhEE/s1600-h/chivas.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_mkVCk8L72fI/R15ggEEdaMI/AAAAAAAAAGA/Mo5TgogMhEE/s400/chivas.jpg" alt="" id="BLOGGER_PHOTO_ID_5142653928468211906" border="0" /></a>Dopo gli amici del Montenegro, quelli che riparano vecchi biplani e recuperano campane dal fondo dei laghi, ecco i compagnoni del Chivas.<br />Cosa c'è di meglio di un allegro giovedì di pesca in <span style="font-weight: bold;">Antartide</span>? Ma il buon vecchio Chivas non basta a scaldarli, osservandoli bene ci si accorge che <span style="font-weight: bold;">sono blu</span>. Complimenti all'agenzia e financo allo stampatore.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/470723145226116288-7379709526165992318?l=invodkapravda.blogspot.com' alt='' /></div>inVodkaPravdanoreply@blogger.com1tag:blogger.com,1999:blog-470723145226116288.post-43831904278442590532007-12-10T16:18:00.000+01:002007-12-10T19:24:47.102+01:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_mkVCk8L72fI/R11fKUEdaKI/AAAAAAAAAFw/Dh99fr0BQVM/s1600-h/wii01.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_mkVCk8L72fI/R11fKUEdaKI/AAAAAAAAAFw/Dh99fr0BQVM/s400/wii01.jpg" alt="" id="BLOGGER_PHOTO_ID_5142370980317718690" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_mkVCk8L72fI/R11fQUEdaLI/AAAAAAAAAF4/-JKPHxRFZPA/s1600-h/wii02.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_mkVCk8L72fI/R11fQUEdaLI/AAAAAAAAAF4/-JKPHxRFZPA/s400/wii02.jpg" alt="" id="BLOGGER_PHOTO_ID_5142371083396933810" border="0" /></a>Tra le tante iniziative di Outdoor creativo che vediamo realizzate all'estero, eccone una italiana che merita un applauso. Ci ha pensato Leo Burnett per la consolle Wii che ci ha riportato alla memoria i pixelatissimi Donkey Kong e SuperMario Bros (ma i ragazzi di oggi li conosceranno?) riprodotti sui poster della metropolitana e su impianti temporanei grazie a dei Post-it colorati. Sul retro le spiegazioni (però perchè in inglese?).<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/470723145226116288-4383190427844259053?l=invodkapravda.blogspot.com' alt='' /></div>inVodkaPravdanoreply@blogger.com0tag:blogger.com,1999:blog-470723145226116288.post-37828963768562273412007-12-08T10:23:00.001+01:002007-12-09T23:47:19.138+01:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_mkVCk8L72fI/R1prHG1_GkI/AAAAAAAAAE4/SSl0ub7ilT8/s1600-h/mer_bs01.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_mkVCk8L72fI/R1prHG1_GkI/AAAAAAAAAE4/SSl0ub7ilT8/s400/mer_bs01.jpg" alt="" id="BLOGGER_PHOTO_ID_5141539694437145154" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_mkVCk8L72fI/R1prRW1_GlI/AAAAAAAAAFA/CAulpS5MBCo/s1600-h/mer_bs02.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_mkVCk8L72fI/R1prRW1_GlI/AAAAAAAAAFA/CAulpS5MBCo/s400/mer_bs02.jpg" alt="" id="BLOGGER_PHOTO_ID_5141539870530804306" border="0" /></a>Interessante questo sviluppo creativo da parte di McCann Stoccolma per Mer soft-drink, da cui anche il gioco di parole "Älska Mer" (ama di più). La tecnica risiede nel materiale di stampa che, di sera, una volta retro-illuminato, restituisce una "seconda" creatività che di giorno non risulta visibile. <span style="font-weight: bold;">Si può fare anche in Italia </span>- facendo lavorare la fantasia, questo giochino si presta a soluzioni divertenti e intelligenti. IGP-Decaux (la concessionaria delle pensiline di Milano e di altre città) ha creato un reparto specializzato grazie al quale è possibile sperimentare e testare le idee - pochi lo sanno e pochi ne approfittano.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/470723145226116288-3782896376856227341?l=invodkapravda.blogspot.com' alt='' /></div>inVodkaPravdanoreply@blogger.com0tag:blogger.com,1999:blog-470723145226116288.post-15043803472107695222007-12-06T15:00:00.001+01:002007-12-08T11:07:47.988+01:00<span style="font-size:100%;"><a style="font-family: verdana;" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_mkVCk8L72fI/R1gAlG1_GdI/AAAAAAAAAEA/mjTa7NbvUhs/s1600-h/rocher.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_mkVCk8L72fI/R1gAlG1_GdI/AAAAAAAAAEA/mjTa7NbvUhs/s400/rocher.jpg" alt="" id="BLOGGER_PHOTO_ID_5140859612135627218" border="0" /></a><span style="font-family:verdana;">... e bevi Cynar, no? Che roba brutta.<br /></span></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/470723145226116288-1504380347210769522?l=invodkapravda.blogspot.com' alt='' /></div>inVodkaPravdanoreply@blogger.com0tag:blogger.com,1999:blog-470723145226116288.post-9222345496994539332007-12-04T19:06:00.001+01:002007-12-08T20:13:47.282+01:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_mkVCk8L72fI/R1WbnG1_GcI/AAAAAAAAAD4/jzIg-v9MQUU/s1600-h/BBC-World_03.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_mkVCk8L72fI/R1WbnG1_GcI/AAAAAAAAAD4/jzIg-v9MQUU/s400/BBC-World_03.jpg" alt="" id="BLOGGER_PHOTO_ID_5140185645867538882" border="0" /></a><span style="font-size:100%;"><span style=";font-family:verdana;font-size:100%;" >E bravi i signori della BBC e della BBDO/NY. Mentre <span style="font-weight: bold;">da noi ci si arrovella per creare effetti speciali improbabili da applicare all'outdoor</span>, loro si inventano un sistema semplice ma di grandissima efficacia.<br />Inviando un SMS a uno dei due numeri riportati sul visual, era possibile dare la propria interpretazione delle foto riprodotte sui poster. I display a lato re</span></span><span style="font-size:100%;"><span style=";font-family:verdana;font-size:100%;" >gistravano e aggiornavano in tempo reale l'esito delle votazioni.<br /></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_mkVCk8L72fI/R1rfq21_GnI/AAAAAAAAAFU/qLIBcqGV7nQ/s1600-h/BBC-World_01.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_mkVCk8L72fI/R1rfq21_GnI/AAAAAAAAAFU/qLIBcqGV7nQ/s400/BBC-World_01.jpg" alt="" id="BLOGGER_PHOTO_ID_5141667851966290546" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_mkVCk8L72fI/R1rf721_GoI/AAAAAAAAAFc/9AaSul36u2o/s1600-h/BBC-World_02.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_mkVCk8L72fI/R1rf721_GoI/AAAAAAAAAFc/9AaSul36u2o/s400/BBC-World_02.jpg" alt="" id="BLOGGER_PHOTO_ID_5141668144024066690" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_mkVCk8L72fI/R1rgFW1_GpI/AAAAAAAAAFk/fJ3moWZHE2c/s1600-h/BBC-World_03b.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_mkVCk8L72fI/R1rgFW1_GpI/AAAAAAAAAFk/fJ3moWZHE2c/s400/BBC-World_03b.jpg" alt="" id="BLOGGER_PHOTO_ID_5141668307232823954" border="0" /></a><span style="font-size:100%;"></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/470723145226116288-922234549699453933?l=invodkapravda.blogspot.com' alt='' /></div>inVodkaPravdanoreply@blogger.com1